Transcending language, ethnicity and socioeconomic status, sport has always unified the global community. Organisations from all over the world have recognised the impact of sport and have made it the most popular marketing medium. With sports sponsorship, naming rights and other commercial components accounting for 75% of global commercial rights expenditure, association with sport has proven to be recession proof and continues to grow and provide profitable opportunities, even in times of economic downturn.
Featuring four outstanding sporting venues, a medical centre and residential complex on 1.2 million sqm of land in the centre of Abu Dhabi, at Zayed Sports City there is something for everyone. The complex currently offers more than 30 sports and hosts over 180 local and international events each year. A customer centric and marketing-based philosophy ensures the venue receives over US$21 million in print and online media exposure every year and has an ever increasing presence in social media. Zayed Sports City is a diverse and professional sporting and entertainment hub that provides nearly limitless opportunities for promoting your brand.
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